‘A Blog-A-Day’…

23 Sep

I don’t think I’m cut out for this! Going into the challenge, I didn’t think it would really be challenging. I was wrong. It’s hard to come up with substantial posts every day. For me, some days are more hectic than others, and I’m more distracted with other responsibilities. I definitely didn’t plan ahead and often found myself writing at the last minute. I should have written a few blogs ahead of time.

I have a new respect for bloggers. I visited my family over the weekend, and I told my Mom that I had to post to my blog. Later that evening, I heard her tell my Dad, “Rachel’s writing in her journal for class”. I thought, “She DID NOT just call it a journal!!!” I tried to explain that it’s more like a small research paper with footnotes; however, the next day she asked me if I had to do another “journal entry”. That’s just my Mom, but my point is that I got defensive! Blogs are a lot of work, and a lot of people don’t even understand what it means to blog!

I think I did get more comfortable with the flow of linking by the final posts. Instead of explaining certain words that readers might not fully understand, I just linked them to a page that could help them understand (if needed).

I found that Social Media Today was a good place to go for inspiration during my thought process. I actually follow them on Twitter, which is how I discovered their website. Mashable‘s social media section was also a source for my ideas. All Things D and Tech Crunch provided insight about the digital side of social media.

An editor for an online newspaper tweeted me to let me know he had used my #recruited post for their “Social Media in Sports Daily” segment.

I had tweeted this particular blog post as part of the twitter challenge. I now see the benefits of utilizing Twitter and other social networking sites to get your work out there!

All in all, If I ever have to post a “blog-a-day” again, I hope I’ll be getting paid because that was time consuming!

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How to Outsmart Spam and Scams on Social Media

22 Sep

About 40% of accounts on social media websites are created by spammers. Facebook, Twitter, Pinterest, and Linkdin are just a few of the sites where spammers lurk. 

On Facebook, know who you’re adding as friends. Spammers typically create fake profiles; if you approve their friend request, they become more powerful, which can lead to more harm. Other ways spam infiltrates through Facebook is by creating pages or links for people to “like” or visit, or even via live chat. If a user interacts with a spammer, the spammers can gain access to user passwords, spread malware, or promote phishing applications. 

On Twitter, spammers tweet compelling phrases followed by a link. If you see a tweet that says something like “you won’t believe these pictures”… follow that link, and you’re spammed! Spammers can spread malware this way, too. There is even something called a “twitter worm” that sends direct messages containing malware. If there’s a link to a video, be especially cautious. Spammers link to fake YouTube videos prompting you to download a malicious file. 

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Unprotected users would easily fall for this malware infested fake YouTube video.

 

Pinterest spammers create fake accounts and post pictures that are appealing, such as popular recipes, a pretty bracelet, or weight loss tips. Then, they mislead users by linking those pictures to porn sites that will spread malware. 

Staying informed on the latest spamming advances is really the key. Keeping your virus protection up-to-date is crucial.These scammers and spammers must lie in bed at night and think, “How can I ruin someone’s day?” Don’t let them ruin yours!

Did you get SPAMMED today?

21 Sep

“You’ve been added to a list” on Twitter. You think, “I wonder who added me?” So, you click on the page that added you, Maybe it was a page like @CelebPhoneNos; or maybe it was a pretty girl named @DeeannaAdelmann. Either way, if you clicked on to their page or link, you’ve been spammed!

Recently, Twitter designed a key word tool, and spammers really appreciate it. It works similarly to tagging. The spammer can type all these keywords into their account. When someone searches a key word from their pool, they’re connected. Then, the user simply has to click on the spam link, which is usually intriguing. 

Spammers make money off of our clicks. The person usually falls into a scheme to take a survey and or fill out info on an offer they can’t refuse. Then, the ad companies pay the spammers for the traffic. 

I added a lot of “social TV” focused twitter pages, and I noticed a few spammers found me this way. They sent me direct messages (all of which had links for to click). 

So, if some exotic-named woman adds you, there’s probably a big, fat, hairy, spammer sitting behind that computer…or at least that’s how I picture a spammer! 

 

Because ONE Screen Just Won’t Cut It …

19 Sep

To clear things up, Social TV is pretty much Twitter, Facebook, and Instagram. Now, there are social apps and the concept of a “second screen” to accompany TV viewing. Some people are calling the actual second screen “social”. In all honesty, there’s nothing social about your phone, computer, tablet, or whatever you so choose. It’s the action behind the second screen that makes for Social TV.

social-tv

This is no longer SOCIAL TV.

THIS is Social TV.

THIS is Social TV.

One blogger incorporated a quote that says it perfectly:

“Simply tweeting ‘I’m watching this football game’ is no more social than being stranded on an island and throwing out a message in a bottle saying ‘I’m stuck on this island.’ That message wouldn’t be social until someone actually responded,” Markham explains.

Aside from Facebook and Twitter, there are other ways we interact with TV that we may not think about. Bovada, for example, is live betting on sporting events. You need a second screen for that! Shows like American Idol, Dancing With the Stars, and America’s Got Talent ask viewers to vote during the show via text message or on their webpage; you need a cell phone or access to the web for that!

I’m not a psychiatrist by any means, but I can tell our society is over-stimulted. TV viewing no longer captivates us, and I think that’s one of the main reasons Social TV is expanding. This is probably the same reason why kids and even parents can’t eat dinner at the table without fulfilling that urge to check their phones.

Other Social TV apps, like GetGlue, Miso, and Zeebox will become more mainstream with time. The second screen has changed our lives; now, companies behind the apps are competing to transform the way we watch TV.

Thanks, Apple, for Giving Us Something to Talk About!

18 Sep

What can make people forget about Duck Dynasty’s new episode coming on? Apparently, it’s the new Iphone update. Tweet after Tweet, people were venting about their update. If they weren’t complaining, they were complaining about the people complaining! What ever the reason, the IOS 7 has consumed the lives of millions of people.

Apple released their new update this morning, and the overload of users trying to update at once is causing some errors and lengthy downloads.

https://twitter.com/CrumpyGat/status/380502586819760128

Why do we care?

Because the thought of not being able to access their phone scares the ‘you-know-what’ out of people. Most people won’t even stop using their phones to cross the street.

How often do people check their phones? 58% of smartphone users don’t go 1 hour without checking their phone.

I have friends who have even checked a text or answered their phone while in the shower.

We have become emotionally attached to an OBJECT. We’re dependent, protective, and attentive to our phones, which sounds a lot like a bad relationship (haha).

 

#recruited

17 Sep

 

Social media seems to be effecting everyone and everything. A recent article from the Bleacher Report noted that it’s even changing the game for college football recruiting. People can follow top recruit’s posts and try to put the pieces of the puzzle together. Sometimes their hints are obvious, while others just tease their followers.

I’m guilty of this! Prior to the 2013 football season at West Virginia University, rumors of potential recruits were far and wide. One outstanding player, Shelton Gilbson, had already committed to the Mountaineers. His tweet sparked some hope and controversy.

Screen shot 2013-09-17 at 10.11.10 PM

Pictured with Gibson is Tyler Boyd. Boyd had been looking as several different schools, but hadn’t committed to any just yet. After this picture, there was a lot of speculation that Boyd might be leaning more toward WVU; however, some good investigative twitter skills would help conclude that Boyd’s Mom didn’t care too much for WVU. It was easy to tell that Momma was pro-Pitt and anti-WVU for her son’s football and college career.

She wasn’t a bit shy in her tweets. I figured ‘Momma gets what Momma wants’ in this situation (sigh). I was right. Long story short, Boyd made his Momma proud by committing to Pitt days later.

Fans may love the feeling of being involved in the recruiting process–all thanks to social media; however, is social media harmful to the recruiting process or enhancing it? There are arguments for both sides.

One recruiter said social media helps them to engage with recruits more efficiently. On the other hand, fans can be too honest in their opinions. Their brutality can often turn recruits away.

Another hindrance to the recruiting process is student athletes who don’t think before they tweet. Their words can be taken out of context, then comes the drama. One recruit for Michigan posted some provocative and profane tweets, and his scholarship was pulled.

Johnny Manziel is another popular tweeter who has caused a lot of controversy with his words. 

We’ve all been told Twitter and Facebook can ruin job opportunities. I think this especially applies to college athletes or anyone in the public’s eye for that matter.

As my Momma would say, “Don’t hang your dirty laundry out for everyone to see.” What happened to the concept of TMI? People share “Too Much Information” in 140 characters all day, everyday.

 

 

 

 

 

 

 

 

 

Butting In or Business?

16 Sep

I recently ran across a blog post on Todd Bacile’s Marketing Blog. He was talking about a certain company who actively uses social media to engage with customers. This is a form of hypertargeting. Have you ever wondered how those advertisements that pop up just happen to be something you googled yesterday? Hypertargeting allows companies to get information about you from your online profiles, registration info, your web history, and web activity.

Now, companies are taking advantage of Twitter talk. They can monitor when users comment about their brand. This applies to both positive or negative feedback.

For example, a friend of mine posted an Instagram picture of a twitter conversation where Verizon chimed in to her tweet.

photo

 

She was clearly surprised…maybe a little freaked out. She wasn’t even seeking out a response or even attempting to get their attention; I thought you needed a hashtag to do this!

Verizon sounds really helpful in their tweet back. I think this type of customer service can be a really good thing; however, I’m afraid it can get out of hand. What if AT&T threw in their sales pitch along with Verizon in a battle for her business. She didn’t ask for all that!

So what do you think? Is it a butting in or good business to actively engage in customer’s twitter conversations? I wonder if Verizon will see this blog post?