Started From the Bottom, Now We Here

31 Oct

Am I the only one who sees straight through Erin Andrew’s move from ESPN to Fox Sports? This is clearly Fox’s effort to compete with ESPN.

According to Erin in her Sports Illustrated interview about her move, ESPN tried hard to hold on to her, but she had already made up her mind that Fox Sports was where she wanted to call home.

Yeah, okay.

Did Fox pay her to say that, too? I’m going to take a wild (but not too wild) guess and say that Fox probably offered Erin a much higher salary than what she had been earning. The fact that ESPN didn’t counter-offer that offer says more than what’s on the surface.

ESPN is worth 40 BILLION dollars. They can obviously afford to keep Erin Andrews, but they can also afford to LOSE her–and I think that speaks for itself. ESPN doesn’t need ‘miss popular’ to stay on top.

So what makes ESPN untouchable?

I think it’s their HUGE presence in social media.

ESPN Reports show that in September:

ESPN’s mission statement is “To serve Sports Fans wherever sports are watched, listened to, discussed, debated, read about or played”, and they have been true to their word.

To think…34 years ago, ESPN was ran out of a tractor trailer. They’ve done pretty good for themselves!

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ESPN 1979

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ESPN 2013

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One Response to “Started From the Bottom, Now We Here”

  1. aaaaaargh November 4, 2013 at 6:55 pm #

    Interesting bringing-together of information on this post. I do not care a bit about Erin Andrews (didn’t even know she was switching), yet you present a compelling story here that I read closely.

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