DIRECTV Isn’t A Bit Shy

11 Oct

It’s apparent that Comcast is engaging in Social TV with innovative and unique ideas, but they’re not the only ones!

DIRECTV, the leading digital TV provider, has had no problem jumping on the Social TV train.

DIRECTV has apps that allow you to access Facebook and Twitter on your TV with your ordinary remote. This way, you can share your favorite shows or tell your friends what you’re watching while your watching it. There’s your second screen within your screen! Another option is to download the app on your smartphone or tablet.

You might not be able to change your channel with your phone (Comcast’s approach), but you can stream the shows directly to your second screen!

They also get social by promoting TV shows or providing customer service via Twitter.

In addition to Twitter, they actively engage with customers through their Facebook, YouTube, Instagram, Pinterest, and Viggle pages.


One Response to “DIRECTV Isn’t A Bit Shy”

  1. aaaaaargh October 15, 2013 at 8:34 pm #

    A little bit slight. Good topic as part of an ongoing series (you should link to previous installments), but more discussion is necessary to fully flesh this one out. What are others saying about it? Also, work on embedding those tweets in a less cumbersome way – you don’t want full URLs. We can review in class if you’ve forgotten how.

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