Because ONE Screen Just Won’t Cut It …

19 Sep

To clear things up, Social TV is pretty much Twitter, Facebook, and Instagram. Now, there are social apps and the concept of a “second screen” to accompany TV viewing. Some people are calling the actual second screen “social”. In all honesty, there’s nothing social about your phone, computer, tablet, or whatever you so choose. It’s the action behind the second screen that makes for Social TV.


This is no longer SOCIAL TV.

THIS is Social TV.

THIS is Social TV.

One blogger incorporated a quote that says it perfectly:

“Simply tweeting ‘I’m watching this football game’ is no more social than being stranded on an island and throwing out a message in a bottle saying ‘I’m stuck on this island.’ That message wouldn’t be social until someone actually responded,” Markham explains.

Aside from Facebook and Twitter, there are other ways we interact with TV that we may not think about. Bovada, for example, is live betting on sporting events. You need a second screen for that! Shows like American Idol, Dancing With the Stars, and America’s Got Talent ask viewers to vote during the show via text message or on their webpage; you need a cell phone or access to the web for that!

I’m not a psychiatrist by any means, but I can tell our society is over-stimulted. TV viewing no longer captivates us, and I think that’s one of the main reasons Social TV is expanding. This is probably the same reason why kids and even parents can’t eat dinner at the table without fulfilling that urge to check their phones.

Other Social TV apps, like GetGlue, Miso, and Zeebox will become more mainstream with time. The second screen has changed our lives; now, companies behind the apps are competing to transform the way we watch TV.


One Response to “Because ONE Screen Just Won’t Cut It …”


  1. Plugged in or unplugged? That is the question. | Samantha Cart - September 25, 2013

    […] my fellow blogger and classmate Rachel Simpkins posted a very interesting commentary on the concept of a “second screen” while watching […]

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