The Social TV Phenomena

28 Aug

Believe it or not, I learned a few things by watching the premier episode of “Hatfields & McCoys: White Lightning”—a History Channel reality TV series that follows around two families in southern West Virginia as they try to stop their feudin’ to run a joint moonshine business.

Coming from an insider, reality TV is so scripted. Sorry if I disappointed anyone. I’m from the same stomping grounds as the “Hatfields &  McCoys”. So after watching these local celebs, I assume all reality shows must be staged—what a let down!

On another note, I noticed the effective way the History Channel promoted their new show—Via TWITTER.  Like every one else in my hometown, I scrolled through social media to see what people had to say.

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In the midst of comments and opinions, I saw that the History Channel actually had the #Hatfields and #McCoys trending!

The network uses this approach to lure in viewers week to week! How exactly did The History Channel get the names to trend? Well, like this!

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The network successfully drew me in. I’m not sure what came over me, but I followed that link to choose either team #Hatfield or team #McCoy!

(Go team #Hatfield, if you were wondering!)

Maybe their approach is just interactive enough to tease people. They’re asking viewers questions, providing links to follow, and telling viewers to “re-tweet”…A LOT.

A recent news story uses data to confirm the rise in “social TV”, which is what they’re calling this new form of marketing! Image

In other words, the two outlets have become complementary to one another.

They list some main reasons why this works: it’s much cheaper than traditional TV ads, smart phones and tablets make it easy to access social media while doing other tasks, and it can efficiently get viewer feedback back to the networks quickly.

Twitter, Facebook, and Google+ are utilizing social TV strategies, but Twitter currently leads.

Promoting TV shows this way works because it’s more interactive. Networks can now spark interest and spread the word about their latest shows by simply tweeting. And it’s not just the History Channel! Networks like the Discovery Channel, TLC, MTV, the Food Network, etc. are all taking advantage of the social TV craze!

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